Understanding the Concepts of Risk Communication: Today’s Medical Community Need

Document Type : Review Article

Authors

1 Assistant Professor of Community Medicine, Department of Community Medicine, School of Medicine, Mashhad University of Medical Sciences, Mashhad, Iran

2 Resident, Department of Community Medicine, School of Medicine, Mashhad University of Medical Sciences, Mashhad, Iran

Abstract

Risk communication is one of the basic concepts in medicine, particularly in dealing with the community. This concept had entered to medical literature many years ago and focuses on the interactions of medical society with public, from policy makers on the tip of health system pyramid to practitioners with direct contact to patients or lay people. Also some of these items are being routinely used but understanding and scientific application of these principles which are expressed based on this conceptual framework, can deeply influence the recipients of services. Selecting the appropriate person for communicating with public, a proper comprehensive message and using correct channel for transmission are the most important principals which should be considered in risk communication. So, it has been recommended to all specialists of health sector to learn these principals and utilize them as much as possible. This article tries to represent a brief review on risk communication concepts.

Keywords

Journal of Mashhad Medical Council
Volume 18, Issue 2 - Serial Number 2
December 2014
Pages 90-93

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